There’s no denying the increased popularity of animated videos being used in digital marketing, but do you know WHY they are so effective? Here’s a quick run-down of some of the many benefits of this growing content format.
The Power to Explain
When you’re talking with someone, it’s a little easier to get your point across in a way that is understood by your audience. But when you’re relying on the content to deliver your message WITHOUT your personal presence, there can be a lot of confusion if the message isn’t delivered well. That’s where animation allows you to synthesize the most complex concepts, make them easy to explain and easier for people to learn. Plus. it’s done in a quick and visually entertaining way.
Scientifically speaking, a video is far more effective as a marketing/advertising tool than text or audio alone. Studies show that 80% of people remember what they saw and what they did, as opposed to only 20% of people remembering the information they read and only 10% remembering what they heard. That’s a significant reason alone for incorporating video into your marketing!
Whether you want to create a beautiful landscape, a bustling city or an intergalactic background, there is no limit to what can be achieved with animated explainer videos! Your characters, locations, actions and message are all wrapped up under the same budget. The only limit is imagination!
One of the main reasons why these animated videos have become such a popular form of content for most marketers is that they don’t just combine visual elements and add a bit of sound. Explainer videos tell powerful stories in an engaging way by using audiovisual elements to explain how a product or service works. This keeps viewers around longer, engaged with the video and thus seeing the call to action at the end.
Your colors and logos are key to building familiarity and trust with your customers. With an animated explainer video, it’s easy to apply them all over. Because this type of video can be totally customized, you’re able to use the colors, styles, mood and characters of your brand to build brand awareness.
Imagine a “traditional” video, where wardrobe, locations, equipment and scripts are all part of the equation. Not only will it be more difficult and expensive to organize, but the consistency of branding becomes nearly impossible to achieve. Through animated videos, though, the colors are easily integrated into every screen, your logo can be present at all times if wanted, and the “characters” are completely under the control of the animation experts creating your video.
When it comes to digital marketing, it’s safe to say visual content is quickly dominating the internet world. Don’t fight it, and don’t get left behind. You can start including original images, infographics, and videos in your content right now!
If it’s standing out and producing useful content you want to achieve, then animated explainer videos is the way to go. You’ll find greater engagement with your audience, gain more recognition online, and yield better results with your content marketing strategy.