Top Five Reasons to Use Animated Explainer Videos

It’s no secret that a large portion of the population is made up of people who are visual learners. As a matter of fact, 90% of the information our brains receive is visual. So it is no wonder Animated Explainer Videos have become a widely-used tool for digital marketing. Here are our Top Five reasons to consider about Animated Explainer Videos.

1. More Affordable

Your budget for this type of video is SET, regardless of where imagination takes    the video content, it all sits under the work of a team of digital content creators.  No actors, no location fees, no extra sound/video equipment, no surprises.  You get to be part of the entire process in helping build the script, the message, the characters and the voice.

2. Faster Delivery

Can you imagine how long it takes to organize a video production in real life? The actors, the location(s), the equipment, the scripts, the wardrobe, make up, etc., etc.? It’s a huge undertaking and requires a lot of directing and editing (even MORE costs!).  With animated explainer videos, none of that has to be fit into multiple schedules.  The script is prepared, ideas for graphics discussed and then the team builds your video, usually in as little as 2-3 weeks.

3. Brand Consistency

Your branding, tone, characters and company colors can all be integrated seamlessly in an animated explainer video.  This builds a consistent message that fosters trust with your customers.  Plus, because of the speed at which a new video can be produced, any changes to your industry/service/products/etc. can quickly be implemented to keep your message up-to-date.

4. Less Invasive

Animated videos cut through the digital “noise”. That’s right, content overload is happening everywhere we look. In order to stand out, businesses are seeking alternative methods of marketing.  Animated Explainer videos filter out the unnecessary and bring the viewer ONLY the relevant information.

5.  Attention Grabbing

Animation provides a very rich visual medium that can have more power and creativity than others because of its limitless ability to express even complex things.  If it can be imagined, it can be animated.

There are plenty of other reasons to go with animated videos too, but these five should tempt you to give it a try!  It’s an affordable option that will appeal to your customers’ senses and help you engage with them.

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