A website is one of the most powerful business tools you can invest in. It has the ability to impact your business significantly, both good and bad, depending on the quality of your website. Studies show that “81% of Shoppers Conduct Online Research Before Buying.” Without a website, it would be rather difficult for most shoppers to consider you. Let’s look at some of the ways a website can affect your business.
The Pros and Cons
There are many positive impacts a website can have on some businesses:
- Helps level the playing field against larger competition
- Has the ability to boost your credibility
- Creates more visibility for your business if optimized for search results
However, the wrong website can severely damage your business!
These days, your website is one of the first things a potential customer will look for when researching your business. They don’t ask for business cards or your physical address: they ask for a website address.
In short: if your website is not setup for success or you’re not online at all, you’re not in business.
A common mistake many business owners make is thinking that any website will do. After all, “If you build it, they will come” right? That approach can be disastrous! In reality, not having a website is better than having a bad one.
First impressions count, and a great website design impacts your business tremendously! A great website has the ability to influence how your target market and prospects view your business. It does so in the following ways:
- Establishes credibility
- Builds trust
- Engages visitors
- Generates Leads
- Supports your customers
- Closes more sales
Nuts & Bolts
With a great website, you can increase your business revenue and bottom line. The key is building a website with a clearly thought out strategy on how you will utilize your website for lead generation and customer acquisition.
Building a website with clear goals and strategies will help you increase leads and sales, ultimately helping you grow your business. Better yet, your website is visible 24/7, which makes it a valuable marketing tool.
Furthermore, a great website solidifies your business, builds trust, and gives your prospects confidence to take the next step with you and make a purchasing decision. If you’re choosing NOT to have an online presence, your business is simply missing out on a huge opportunity.
There can be a lot of questions that come up when you are trying to decide what type of website you want and whether you will enlist the services of a web design specialist or build your own. The beauty is, the internet has a ton of websites and articles to browse to help you make those decisions! Check out our other blog post on this topic.