How many pages should my website have?
Which page on my website is the most important?
What elements should I include on my website?
These questions are not only common, but they regularly get answered incorrectly! So this blog post is dedicated to debunking five of the most common misconceptions about websites. We hope it helps you and your business, because that’s just how we roll! Read on to get the REAL truth about good web design.
1. Once Done, Always Done
This has to be one of the biggest myths we need to correct right away! Many people have the idea that once a website is built and published, it’s good forever. This is a dangerous attitude if you want your website to keep your visitors interested and engaged while also ranking well in search results. In reality, websites need to be updated periodically in order to stay up-to-date and be relevant to those visiting.
Your website is more like a magazine than a book. Unlike books, a magazine gets updated and published regularly, sometimes as frequently as weekly! The mission and brand remain the same, but each edition has new stories and images.
If you look at your website like a magazine instead of a book, you’ll be sure to update it regularly with new content and helpful information. This will keep your visitors interested and coming back for more because there will always be something new for them to find.
2. It’s All About The Looks
Yes, web design involves creating a website that looks great, but there’s more to it than cool fonts and pretty colors. Good design takes user experience (UX) into account and creates elements that function smoothly, are easy to interact with, and are helpful to the visitors.
The primary function of most websites is to get visitors to buy products or services. This requires a good amount of thought going into the design and layout of your website, as well as the copywriting.
If your customers can’t find the purchase button, or they get lost trying to navigate their way through your website, there’s a huge problem. So in order for your website to showcase good web design, it has to be both attractive and functional.
3. The Homepage Is All That Matters
This one really baffles us. It’s true that your homepage is often the one getting the most visits, but it’s certainly not the only one that matters to your visitors or to Google.
Think about how you search for things online. You probably find it by entering a term or phrase and clicking a blog post or service page that pops up in the search results. That’s where you will be taken, and from there you might click over to the homepage, but chances are it isn’t the first page you see. So it’s important to put the same amount of planning and strategy into all of the pages on your website, because first impressions DO count!
4. If It Looks Good On Desktop, It’s Fine
It’s no longer sufficient to build a website that looks good on your desktop and then be done with it. Did you know that in 2017, more than 80% of internet users visited websites from their smartphones rather than a desktop or laptop computer? That number is rising, and is set to keep going up each year as we become more accustomed to accessing the web while we’re on the go. If you haven’t put any thought into how the mobile version of your website looks, you could be disappointing a huge percentage of your visitors. That means you’re losing them.
What does it mean to be “Mobile-friendly”? Have a look at your website from your phone. Does it automatically resize to fit your smaller screen? Is the text easy to read? Are the buttons a convenient size to tap? Can you see the full images without interference from other elements on the page?
If you answered no to any of these questions, you should consider taking action to rectify those issues immediately!
5. More Features = A Better Website
That line between “Not enough” and “Too much” is a pretty fine one, we know. Some elements may sound like a fun idea, but if they don’t help your visitors become customers, they’re just getting in the way. Here are some interesting features that might be costing you customers rather than bringing them in:
- QR codes
- Special fonts
- Intrusive pop-ups
- Animated titles and headings
- Carousel banners
If the only reason you’re including an element on your website is because it’s fun, cool, or pretty, chances are your visitors won’t be that impressed. When it comes to good web design, sometimes less is more.
There you have it! Those are the Top 5 Common Misconceptions About Websites that we think should be set straight. There are plenty more, but that’s a great start in helping your business make the most of your online presence.
If you’re struggling to keep visitors on your website or aren’t ranking well in search results, the problem may be your website itself. But it doesn’t have to be! There are professional web design teams ready to take the wheel and help you ensure your website is working hard for you, not against you.