Now, more than ever, we live in an “on-the-go” world. Consumers are engaging with websites through their mobile devices on a daily basis. That’s why your website needs to be responsive to the market.
Here are six mobile-friendly design feature that you should be incorporating in your website design if you want to engage your users where they’re spending the most time looking.
1. Ease of Navigation
There once was something called “hamburger navigation” that was developed to hide a site’s navigation points until the user needed them. Over the past few years, though, this has been replaced by icons located at the top or bottom of the page.
Users have a pretty good idea of what these icons mean because they’ve become so commonplace. By incorporating a simple icon layout for navigation through your mobile site, you will allow users to move through the site more quickly and efficiently. This adds tremendous value to the user experience (UX).
2. Simple and Diffused Background
When you have spent time and money investing in beautiful themes and backgrounds for your website, you won’t take too kindly to the idea of removing them for better viewing on a mobile device. Besides, they are important for consistency and familiarity of your brand.
That’s why we suggest blurring or diffusing them to make navigation and features of your website the primary focus. This method will allow your viewers to see a familiar website without translating an image to a mobile screen, saving on load times and increasing user engagement.
3. Color Palettes
A mobile-friendly website will take a “less is more” approach to color schemes. That doesn’t mean you should change your brand’s color scheme, but rather consider using more white space and toned-down versions of the colors in your branding.
When users are reading from a mobile device, they scroll more quickly than they would on a computer. This means you want to be strategic about the placement of colors on your website. Use them for the most relevant information you want to pop out at the readers.
- Swiping Functionality and Gestures
When it comes to gestures and swiping functionalities, there are a number of options that can be used on your website. They include touching, double tapping, pinching in/out, hold and drag or touch and drag. As users spend more time viewing websites on their mobile devices, they are becoming more accustomed to these gestures. To be truly mobile-friendly, you’ll want to stay on top of the most commonly used gestures and incorporate them into your design.
5. Functional Animations
A growing trend in mobile web design is functional animations, which create a richer experience for your users. Adding animations to your site gives your users more direct visualisations and can make it easier to navigate. These visualisations develop connections between your business and what value it has to offer your users.
- Intuitive Interface
Your interface should feel intuitive no matter what device someone is using. No one wants to feel like they aren’t clever enough to use an app or a website. We’re not suggesting you need to be psychic, but you should definitely be considering what would be the most natural action on a certain device.
Even on their first visit, your website interface should feel familiar to users. Why is this important? Because when visitors feel comfortable on your site, they will stay longer, boost engagement, increase ratings and convert to customers!
Our final piece of advice is to be flexible. You will want to be ready to adjust and adapt to the many new creative ways that developers are coming up with for users to interact with your website. Creating a mobile-friendly design that stays true to your brand and is familiar to your users will ensure they stick around to see what you have to offer.