Should You Invest In UX?

The term UX (or user experience) is used a lot these days. It’s a relatively new term for businesses to get used to, but not new to the tech industry in general. But what actually is it? What does it really mean, and why should you care?

User experience is defined as: “the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.” It encompasses all aspects of the end-user’s interaction with your company, your services, and your products. The first requirement for creating and maintaining an exemplary user experience is to meet the exact needs of the customer, without any hassles.

What does that mean for you?

Using the above definition as a guideline, you can understand why UX is so vitally important to you and your business. Providing a good user experience is of the utmost importance if you are going to attract and maintain customers. It is at the crux of providing them with value and delivering it in a seamless and effectively pleasing way.

Here are some things you might like to consider:

  • A report by Forrester Research showed that every dollar invested in UX generates around $100 dollars in return.
  • It’s much more expensive to gain a new customer than to keep a current one.
  • 95% of users think that good UX pays off, (if it’s users you want, their opinions count!)

There’s more…

A better return on your investment, higher conversion rates, and increased sales aren’t the only benefits gained from providing enhanced user experiences.

  • Increased user satisfaction – By making your customers happy, you will inspire loyalty and longevity. Furthermore, you will boost the number of referrals you receive through word-of-mouth. Today’s users expect more–give it to them and reap the benefits, time and time again.
  • Reduced costs all around – Getting to know your users means you will be able to provide them with exactly what they want. This knowledge gives you insight into what they need and the problems they are having. In turn, you will be able to market to them more effectively and spend less money chasing them.
  • Gain a competitive advantage – Sure, more and more businesses are upping their game when it comes to UX. But that doesn’t mean you can’t make YOUR users’ experience a great differentiator in what is possibly a saturated market. Who wouldn’t be keen to stand out above the competition this way?

So you see, with information like that, you can’t really argue the fact that there are plenty of reasons for you to look into your business’s UX.

You don’t have to be a UX expert.

Not many people know all there is to know about UX. It requires deep knowledge across a specific skill set that integrates design, curiosity, psychology and experience. But just because you aren’t an expert in those areas doesn’t mean someone else isn’t. It’s wise, though, to take your time in choosing a UX partner that really knows their stuff.

Effective and successful execution of user experience takes an investment of time, thought and money, but can you really afford NOT to?

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