We live in a world where everything moves fast. We’re not just talking about cars and trends here. Our eyes and brains are being bombarded with more information every minute than ever before. This has caused a shift in how people decide to give their time and attention to some things, especially marketing materials. So how do you keep up? What will you do to grab that precious time and limited attention of your target audience?
It’s no secret that we’re pretty fond of animated videos here at Tegra Design. But do you know WHY we’re so excited about them? It’s not just because they’re fun and entertaining, it also has to do with the effectiveness videos bring to your marketing strategy. We have seen the move into video marketing as it brings more and more success to customers all over the globe! So let’s look at a few of the reasons why video works so well.
1. It’s real
When it comes to advertising and marketing, people have started to doubt authenticity of things they read. This isn’t to say you’re misleading your customers, it’s just become a fact of human psyche because of all the “bad apples” that have done so over the years.
However, when your audience SEES something in action, the person promoting a product/service, or even testimonials and explanations, they tend to feel more trust in the message being delivered. This is because video does what text doesn’t. It creates an immediate and authentic connection with the audience, who can often provide reactions and comments in real time due to today’s marketing avenues.
Here’s a list of some of the different types of video marketing being used today:
- Explainer Videos
- Vlogs (video blogs)
- Video Interviews
- Presentation Videos
- Product Reviews and Demonstrations
- Live Stream Recordings
- Video Advertisements
Each of these offers a vital opportunity to grab and maintain attention, thus allowing you to deliver the necessary message effectively.
2. It Works
We don’t expect you to just take our word for it! So we gathered some statistics from wyzowl.com to share with you. Their survey, “The State of Video Marketing 2017”, showed some staggeringly high numbers supporting the value of video marketing.
- 84% of consumers have bought something after watching a video.
- 91% of consumers have watched an explainer video.
- 79% of consumers would rather watch a video to learn about a product, than read text on a page.
- Among businesses surveyed, 81% saw an increase in sales and 53% said support calls were reduced.
- 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy.
- 97% of businesses using explainer videos say it helps users understand their business better.
- 94% of businesses see video as an effective tool.
- 76% of businesses said that video has helped them increase traffic to their website.
These numbers are expected to rise this year, and again next, so it’s no wonder more and more businesses are adding video to their websites, social media pages, landing pages and direct marketing. It’s more than just a passing trend, it involves psychology and technology that work. Businesses who implement video are keeping up with the times and giving their brand a better chance at success because the majority of people prefer video over text.
3. It sticks
We mentioned psychology before, so let’s look at some figures that help you understand what we mean by that.
For starters, the human brain is incredible in its ability to take in information, especially when it is delivered visually. Studies have shown that people retain 95% of a message when viewed in a video, but only 10% when they read it. What’s more is that visuals such as video are processed by the human brain 60,000 times faster than through text!
That is a huge contributing factor to why explainer videos are so effective at relaying even complex ideas–the brain is taking in both visual and audio information and then retaining it. Similar studies to those mentioned earlier, relayed that 80% of people surveyed recalled a video ad they had seen in the past 30 days. That’s some impressive “stickability” on the advertisers’ part!
There are hundreds of statistics and plenty of reasons we could share, in favor of the value video marketing brings to businesses. The three we’ve included today are all we think it will take to grab your interest and help you consider looking into it further for the benefit of your business.