How many pages should my website have?
Which page on my website is the most important?
What elements should I include on my website?
These questions are not only common, but they regularly get answered incorrectly! So this blog post is dedicated to debunking five of the most common misconceptions about websites. We hope it helps you and your business, because that’s just how we roll! Read on to get the REAL truth about good web design.
1. Once Done, Always Done
This has to be one of the biggest myths we need to correct right away! Many people have the idea that once a website is built and published, it’s good forever. This is a dangerous attitude if you want your website to keep your visitors interested and engaged while also ranking well in search results. In reality, websites need to be updated periodically in order to stay up-to-date and be relevant to those visiting.
Your website is more like a magazine than a book. Unlike books, a magazine gets updated and published regularly, sometimes as frequently as weekly! The mission and brand remain the same, but each edition has new stories and images.
If you look at your website like a magazine instead of a book, you’ll be sure to update it regularly with new content and helpful information. This will keep your visitors interested and coming back for more because there will always be something new for them to find.
2. It’s All About The Looks
Yes, web design involves creating a website that looks great, but there’s more to it than cool fonts and pretty colors. Good design takes user experience (UX) into account and creates elements that function smoothly, are easy to interact with, and are helpful to the visitors.
The primary function of most websites is to get visitors to buy products or services. This requires a good amount of thought going into the design and layout of your website, as well as the copywriting.
If your customers can’t find the purchase button, or they get lost trying to navigate their way through your website, there’s a huge problem. So in order for your website to showcase good web design, it has to be both attractive and functional.
3. The Homepage Is All That Matters
This one really baffles us. It’s true that your homepage is often the one getting the most visits, but it’s certainly not the only one that matters to your visitors or to Google.
Think about how you search for things online. You probably find it by entering a term or phrase and clicking a blog post or service page that pops up in the search results. That’s where you will be taken, and from there you might click over to the homepage, but chances are it isn’t the first page you see. So it’s important to put the same amount of planning and strategy into all of the pages on your website, because first impressions DO count!
4. If It Looks Good On Desktop, It’s Fine
It’s no longer sufficient to build a website that looks good on your desktop and then be done with it. Did you know that in 2017, more than 80% of internet users visited websites from their smartphones rather than a desktop or laptop computer? That number is rising, and is set to keep going up each year as we become more accustomed to accessing the web while we’re on the go. If you haven’t put any thought into how the mobile version of your website looks, you could be disappointing a huge percentage of your visitors. That means you’re losing them.
What does it mean to be “Mobile-friendly”? Have a look at your website from your phone. Does it automatically resize to fit your smaller screen? Is the text easy to read? Are the buttons a convenient size to tap? Can you see the full images without interference from other elements on the page?
If you answered no to any of these questions, you should consider taking action to rectify those issues immediately!
5. More Features = A Better Website
That line between “Not enough” and “Too much” is a pretty fine one, we know. Some elements may sound like a fun idea, but if they don’t help your visitors become customers, they’re just getting in the way. Here are some interesting features that might be costing you customers rather than bringing them in:
- QR codes
- Special fonts
- Intrusive pop-ups
- Animated titles and headings
- Carousel banners
If the only reason you’re including an element on your website is because it’s fun, cool, or pretty, chances are your visitors won’t be that impressed. When it comes to good web design, sometimes less is more.
There you have it! Those are the Top 5 Common Misconceptions About Websites that we think should be set straight. There are plenty more, but that’s a great start in helping your business make the most of your online presence.
If you’re struggling to keep visitors on your website or aren’t ranking well in search results, the problem may be your website itself. But it doesn’t have to be! There are professional web design teams ready to take the wheel and help you ensure your website is working hard for you, not against you.
What is the first thing that people do when they hear about a new company or product? You guessed it. They google it. Needless to say, your web presence is essential and critical when it comes to attracting new and returning customers. However, what is it that generates traffic and conversion? What tells you if your existing website needs an overhaul? Let’s have a look at the most important factors influencing the need for a redesign of a website.
They do matter. Time moves on and so do design trends. People can tell at one glance if your website is outdated or not. Your website should look neat, tidy and appealing to the eye. The modern design of a webpage is one of the key factors in having an impact on a customer’s purchasing decision. It suggests that your company is moving with the times and is keeping up with the latest trends and technologies. If you utilise social media, make sure that not just your social media site looks great, but also any thumbnails to links you are sharing. Any titles or descriptions to links should be clear and concise, too.
Every website, no matter what you are offering, be it information, services or products, should be user-friendly. It should allow for intuitive navigation regardless of whether a mobile, tablet or laptop is being used. Whatever your potential new customer is looking for, it should be easy to find without any outside help. In addition, make sure to always check your competitors’ websites, not just for their offerings but also their latest website features and functionalities.
Speed and Functionality
Your website should load in a couple of seconds on all devices, otherwise it is likely to be considered too slow. Remember we live in a fast paced world and the majority of online users use their mobile phone for pretty much anything nowadays. The quicker we get the information, place the order, book the flight, etc., the better. Furthermore, make sure that all the content of your website is displayed the right way and all features are working properly. A website that doesn’t function properly will definitely lose you customers and revenue.
Does your website display the latest information about your company? This includes pictures of your staff, products and facilities, information on the products and services you offer, your evolving business story, and your values and business strategy. Is it still appealing to the right audience or has your audience and clientele changed? Is your printed marketing material aligned with your website as well? Asking yourself these questions will help make a decision as to whether or not your website needs a refresh.
If your business is not producing the expected sales, leads or enquiries, you can use Google Analytics to help you gain insight on the effect your website’s design is having. It will allow you to analyse if, and why, your website might be performing poorly by providing you with data such as how long people stay on your webpage, if a user visits your page and doesn’t visit other pages (for further information check out ‘Bounce Rate’) and how in depth users are checking out your website (for further information check out ‘Behaviour Flow’). Of significant value is Search Engine Optimisation (SEO). If you want to appear in Google Search results, and if you don’t want be listed on page 20, make sure your website has been optimised.
Last but not least whenever you need to leave your personal details, from setting up an account to making a purchase online, we all want to know that our data is secure. Make sure you are using the latest software to guarantee your customers are in safe hands and that the services you are offering are deserving of your trust.
People decide in seconds if they want to explore your website further or switch to the competition. If you want to network, increase your sales, reach a wider audience and just be professional, ensure that you check all of the above points and do so regularly. This way you stay in the game, not just for the short haul, but for the long run.
Who doesn’t enjoy learning something new? Where would Google be if we weren’t keen on soaking up information and quelling our curiosity? Your audience is part of that group! No matter who they are or what they do, an explainer video is perfect for just about any target audience.
An animated explainer video is usually a short clip that engages the audience and explains a bigger concept. They’re light, entertaining and informative, but also very versatile for a variety of purposes. From helping a startup explain their business and services to a large corporation using one to roll out a new product, animated explainer videos have a vast array of uses.
In short, they are one of the most effective ways to quickly share a big idea with your audience. But that does require the video to have some key ingredients in order for it to be most effective in doing so. We have that list of must-haves right here, ready for you to soak up!
1. Have a good script.
It’s all fine and well to be funny and clever with your words, but great scripting involves a bit of planning too. You want to ensure the right questions are being answered before you even start. Make a creative brief before you begin writing your script in order to establish a plan, determine problems and their solutions as well as setting the proper tone for your video. Once you have this outline in place, it’s time to start on the actual words.
2. Get to the point.
Your audience may be curious, but they’re also busy. They don’t have time for rambling, so be confident and concise in delivering your message. You already know the viewer is interested in what you have to say because he/she has clicked on your video! Now get in there and let them have it.
3. Know your audience.
Although you might like to sell to everyone, it’s not going to happen. That’s why it’s important to consider the age, gender, background and interests of your target audience with every decision you make regarding your marketing. Even the decision to make an animated explainer video should depend somewhat on your audience.
4. Communicate brand value.
You’ve heard it already, good advertising implements emotions–it makes the audience feel something. So don’t rely on using your animated explainer video to simply list features. People want to know how things are going to impact them. Tell the viewer how your product or service is going to be life-changing, even it it seems painfully obvious to you. Consider what you’d rather hear if you were the customer watching the video.
5. Think visual.
Of course, the core message of your video is the most important element, but it should never be the only element! Engage your audience by making your idea jump out at them through the screen. Show them a picture of a sunset instead of telling them about it with just words. Visuals bring things “home” for your audience. You can use an animated explainer video to make a good thing appear extraordinary!
6. Be fun.
Keep the tone of your explainer video light and enjoyable, it’s meant to be smooth, simple and straightforward. You can add a few bells and whistles to make sure the viewer walks away understanding the main points of your message, but don’t overload it with unnecessary details or information. They’re looking for the syllabus, not an entire semester of class notes!
7. Find the right music.
It’s a proven scientific fact that music triggers our mindset and mood. Epic orchestral sounds might make us feel excited and invigorated, while folk music comes across as whimsical and fun. Some tones draw out wonder and curiosity, others convey technical and intricate thought. It’s safe to say, a little melody goes a long way!
8. Utilize a good voice over or font.
Whether your animated video uses voice or font to tell the story, make sure it fits with the look, feel and tone of the video and the message you want to relay. If you’re using a voice artist, be sure to choose a professional whose sound will resonate with your audience. And if you’re using text alone, you want to be sure the font is not distracting or difficult to read.
9. Have a call to action.
Think about how you want your audience to feel when they’re done watching your video, then give them a tool to follow through. If you’ve done your work properly, you won’t need to beg people to take action, they’ll already be thinking, “What now?” That’s when you hit them with a call to action–a little nudge to visit your website or give you a call. Make it easy for them to do it.
10. Make people want to share it.
If your animated explainer video is captivating, funny, charming or enchanting, it is highly likely the viewer will want to share it. That’s one of the best compliments and results you could ask for! So before you finalize your video and make it available to the world, ask yourself if it is something you’d want to tell your friends about.
So there you have it. We’ve given you ten qualities every great animated explainer video should have. It’s all about balance: Explain; don’t lecture. Engage; don’t bore. Enchant; don’t demand. Now it’s up to you to decide if creating an explainer video is the right move for your audience. Odds are pretty favorable, so what are you waiting for?